Chance to Shine partner with Lifebuoy

Chance to Shine is delighted to announce a partnership with Unilever hygiene brand Lifebuoy, who will become the charity’s first official Hygiene Partner. The world’s number one hygiene soap brand1 will help ensure that participants in Chance to Shine’s programmes each year can safely enjoy the benefits of cricket.

The partnership will provide Lifebuoy products to the charity’s specialist coaches across England and Wales, as well as developing hygiene themed resources for teachers and pupils. The ‘Clean Catch’ resources are now available for download via Chance to Shine’s online portal.

“We’re excited to work alongside Lifebuoy to ensure children can safely return to play in 2021 and beyond,” Steve Peyman, Chief Operations Officer at Chance to Shine, said. “Now more than ever, young people need the chance to get active and we know that cricket will also play a part in supporting their social development at this crucial time. Whether you are a teacher, a coach, a parent or a pupil – this partnership will aim to ensure the confidence is there for children to pick up a bat and ball once more.”

Benoit Roger-Machart, Lifebuoy General Manager, Unilever UK & Ireland commented: “Getting kids out and about and playing sports such as cricket this summer is a big priority.  One of the easiest ways to do this safely is to ensure kids continue to sanitise their hands, as it’s been proven as the most effective measure at helping keep COVID-19 at bay.  By partnering with Chance to Shine to create dedicated resources to help children return to playing cricket, we’re able to continue our mission of doubling the rate of hand-washing in the UK.”

Lifebuoy’s partnership with Chance to Shine extends their current involvement in cricket, following the announcement of agreements with the ECB as well as The Hundred, the ECB’s new, innovative tournament.

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