Our Strategy

Our strategy ‘Limitless Futures’, outlines our vision for growth between 2024 and 2028 – as we aim to inspire more children through cricket than ever before 

Two children hugging whilst playing cricket

In February 2024 Chance to Shine unveiled our new strategy, entitled ‘Limitless Futures’, outlining our ambitions to further improve wellbeing amongst young people and a continued prioritisation of underserved communities (young people living in poverty and those who are inactive). 

We will focus on ensuring that those who start their cricket journey through Chance to Shine at primary school can continue to play at secondary school and in their local community, either at a cricket club or through a Chance to Shine Street cricket club. Key to this will be an expansion of our footprint in secondary schools.

This expansion of secondary school delivery will tie into a planned growth of our expert coaching workforce, driven by further introduction of leadership, umpiring and coach development opportunities throughout Chance to Shine programmes – giving young people the opportunity to be the next generation of leaders. 

The new strategy highlights the importance of ongoing collaboration and partnerships to heighten the impact of cricket in communities across England, Wales and Scotland – as well as a movement to ensure that young people have the chance to make their voice heard and influence the future of the organisation’s work.



Over 90% of young people, teachers and parents recognising a positive impact on physical, personal, mental, or social wellbeing through taking part.

REACH 1 million

Grow the reach of our impact by meaningfully supporting one million young people per year.


Prioritise those who have fewer opportunities and help to remove barriers and support them to play cricket locally, delivering impact-led cricket programmes.

Where we will further our work

Connected Pathways

Connected pathways

Work in a connected way for, and behalf of, young people. We will tailor our delivery to the specific needs and characteristics of each area we work in, and in doing so, how we plan, partner & fund.

State secondary school support

State secondary school support

Whilst our reach and impact in primary schools is something we are proud of, our secondary school footprint could be expanded with the right funding.

Youth voice

Youth voice

We survey around 4,000 young people each year to understand our impact, we will incorporate their voices more to help shape the future of our work.

Generation of leaders

Generation of leaders

Embed leadership and coaching as part of our programme ‘DNA’ empowering the next generation of young people, their parents and communities to grow their skills should they wish to do so



We will achieve more if we partner with those who share our aims and ambitions for young people. We will collaborate with many organisations, particularly the ECB to share good practice, learn and grow our work.

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